1. Determine what
type of business you are going to start.
For ideas, immerse yourself in web sites and publications dedicated to
the small business owner. For example, Entrepreneur.com has an entire section
on finding and buying franchises, as well as a Business Idea Center which lists
970 businesses you can start today.
Make sure your idea has the potential to be profitable. For
money-making ideas that are current check out:
2. Talk to small
business owners in the industry.
Seek out several people who already own the type of business you want
to start; make sure you talk to one or two people who have just started, as
well a few who have built a successful business.
If you’re not sure where to find these business owners then start with
an industry group, trade association, or online community devoted to that type
of business - or start with the yellow pages. Invite an owner to breakfast or
lunch; most owners want to help, and will be flattered that you asked.
When my business partner and I started our investment advisory firm we
asked the founder of the largest private investment advisory firm in our city
to lunch. After 30 years in the industry he was happy to share his thoughts
with us, and we found his insight quite valuable.
3. Read each step
of Starting a Small Business 101.
Read Starting a Small Business 101, and go through each task step by
step. This article covers all the practical things that have to happen, such as
writing a business plan, setting up your business name, determining the right
entity structure, finding the right location, and making sure you have the
One of the tasks you'll find in the article will be the chore of
laying out a business plan. For many, this is the hardest part – it’s a lot of
work. If you can’t handle the work and mental gymnastics of laying out a
business plan, than you’re probably not ready for the challenges that come
along with owning and running a business. Below are several resources that can
help with the business plan.
4. Decide if you
want to go solo or find a business partner.
The wrong partner can be a disaster. The right partnership will allow
you to grow the business faster than either of you could have done on your own.
A good partnership will also lighten the load of long work days.
If you goal is to build up equity in the business and sell it, then
partners are going to play an important role. If your primary motivation is
generating current income, along with the flexibility of running your own show,
than you may prefer to stay solo.
The key to finding the right partners: making sure you share the same
passion and long term vision, and finding people with skills that compliment
your own. If you’re a numbers person, find someone who is good at sales and
marketing. If you’re a visionary, find someone good with details like
developing routine processes and systems.
5. Rally a support
team of people to provide constructive criticism.
Call old colleagues, family, and friends, and share your ideas. Askfor their help and constructive criticism. The best way to get people on your
side is to ask for their opinion. We all have family or friends who are quick
to point out the flaws in anything we do – in this case these people can become
your biggest allies.
Listen to their criticism with an open mind. When you’re venturing
into new territory it’s healthy to have someone bring up all the “what ifs”.
Thinking through the worst case scenarios ahead of time will put you in a
better position to handle obstacles.
6. Gather a team of
professionals.
You can’t know everything about everything. At some point you will
need to find the right attorney, accountant, HR (human resources) consultant,
payroll company, bookkeeper, IT (information technology/network/computer)
consultant, website designer, and printer, just to name a few. These
professionals will provide valuable advice and may even prove to be a source of
referrals.
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